Cream-O-holics Unleashed!

WHO CAN JOIN

The contest is open to all Filipino residents aged 15 years old and above. If you are below eighteen years of age, you must download from www.creamoholics.com a waiver and parental consent form, which must be completed and signed by your parent or legal guardian. The completed and signed waiver and parental form must be sent to Harrison Communications by fax at (02) 884-1071. Any video uploaded by a minor participant will be disqualified if not supported by the completed waiver and parental form.

Download the waiver HERE.

HOW TO JOIN

To join the contest, contestants must log on to www.creamoholics.com and register.
To complete entry, upload a video showing what great lengths you’d go to have a Cream-O. It can be the wildest thing you did/could do for Cream-O.

VIDEO REQUIREMENTS

The video should:

strictly not exceed 1 minute or else entry will be disqualified from the contest
contain any Jack 'n Jill Cream-O cookie variant (classic, premium, chocolate chips, Deluxe, and choco wafer bar) in any part of the video
be in MOV, AVI, 3GP and WMV format
not be video links from other websites
be the original production of the user
not made to promote another brand or entity
not contain inappropriate content, including but not limited to the following:
- obscene, pornographic or sexually-explicit content or information
- content that is considered offensive to the users, such as those which encourage the commission of an illegal, immoral or threatening activity, promote harassment, racism, hatred or discrimination against any group or individual, or provide information which you know are false, misleading, or harmful to any group or individual.
- Materials which contain information that poses a risk to the health and safety of others.
- Materials which show strong support or opposition to any political or religious group or person.
- Materials which are defamatory or libelous in character or those which violate the privacy of any group or individual.
- Materials which infringe upon the rights of any third party, including copyright, publication right, or any other intellectual property or proprietary right, or those which promote the infringement of any party's intellectual property rights such as providing or advocating the use of pirated music, or providing link to sites which provide them.

ENTRY SUBMISSION

For submissions to be valid, you have to upload your entry anytime from July 15 to November 14, 2009.
For screening and security purposes, URC will implement a 24-hour lead time before uploaded videos become available for viewing in the website.
Deadline for submission of entries is on November 14, 2009, at 11:59 p.m.

VOTING AND JUDGING PROCESS

The top 3 videos garnering the highest score from the panel of judges (70%) and the most number of votes based on a consumer online voting (30%) will be considered winners.
Registered users can only vote once per video entry but they can vote for different video entries from other users. To be able to vote online, you must also be a registered user of the Website. Last day for voting is on November 15, 2009.

From among the entries, URC, its advertising agency Harrison Communications and a BFAD representative will choose three (3) winners on the basis of the criteria below:

Originality & creativity (Uniqueness of activity and storytelling; Presentation and quality of video entry)		30%
Depiction of being a Cream-O-holic (Capture the intense desire to have Cream-O by showing what great lengths one would go to have it)		40%
Over-all impact and appeal (Entertainment value)		30%

PRIZES

All certified Cream-O-holics and gadget-holics can get a chance to win these much desired tech-O-prizes
First: MacBook Air laptop
Second: Canon Vixia FS200 Camcorder
Third: iPod Touch 16GB

All qualified contestants : One (1) Cream-O gift pack

All qualified contestants will receive an email and a phone call through landline or mobile phone from URC and/or Harrison Communications/Yehey representative. They'll be notified to claim their Cream-O gift pack from Yehey! Corporation, 38/F Discovery Center 25 ADB Avenue, Ortigas Complex, Pasig City.

NOTIFYING WINNERS

Winners will be notified by registered mail and phone call through landline or mobile phone from Harrison Communications and/or Yehey representative. If after 2 days, a winner cannot be contacted through the phones, an email will be sent out in place of the call. Their names shall also be announced on the website homepage.

CLAIMING OF PRIZES

The winners and qualified contestants may claim their prizes/gift packs at Yehey! Corporation (38/F Discovery Center 25 ADB Avenue, Ortigas Complex, Pasig City) upon presentation of mail notification along with 2 valid IDs with photo (SSS/GSIS ID, company ID, student ID, postal ID, voter's ID, driver's license, passport). If the winner or qualified contestant is below 18 years old, he/she must be accompanied by his/her parent or legal guardian to be able to claim his/her prize or gift pack. Both the minor and the parent/legal guardian shall be required to present valid proof of identification.
If the winner / qualified contestant cannot personally claim his/her prize, he/she may send a representative to claim the prize on his/ her behalf. The representative must present the mail notification, the winner / qualified contestant's two valid IDs, the representative's two valid IDs, and an authorization letter signed by the winner / qualified contestant.
Redemption period is until December__, 2009.
Unclaimed prizes after the redemption period will be forfeited in favor of URC, with the concurrence of BFAD.

IMPORTANT NOTES

The decision of the judges (URC, Harrison Communications, in consultation with BFAD) is final and not subject to disputes.
You can submit as many entries as you can within the promotion period to have better chances of winning. However, you can only win once.
Only registered users will be considered for the contest.
All URC and URC business partners' employees and their relatives up to the 2nd degree of consanguinity and affinity are not qualified to join the contest.
All users will be duly acknowledged for their video entry/ies but Universal Robina Corporation (URC) will have the rights to all submitted videos in the contest.

JOIN NOW!